Experienced SEO & Project Manager with top-notch GEO targeting expertise, delivering successful strategies for B2C, B2B and SaaS projects across countless verticals. Winner of Best Content Strategy at 2023 SEO Contest of the Agencies Conversionzauber.
Work History
SEO Project Manager
- Educate internal teams on SEO best practices, fostering collaboration toward shared goals.
- Define KPIs and report on SEO performance through regular tracking and analysis.
- Implement technical SEO enhancements, including schema markup and sitemap updates.
- Set Content Strategy for Websites & Keyword Research & Content Outlines.
- Develop and execute link-building strategies that boost domain authority and SERP rankings.
- Product Owner for SimplyStaking.com & SpectrumNodes.com; prepared launch of RPC Service Provider SpectrumNodes.com.
- Develop Keyword Ads Campaigns for Spectrum
SEO Consultant
- Managed SEO campaign budgets and reconciled discrepancies to maximize ROI.
- Recommended architectural, content and linking optimizations to improve keyword positions.
- Won “Best Content Strategy” in Agentur-Tipp.de SEO contest (4th overall among 150+ agencies).
- Tracked, reported and analyzed analytics data to guide strategy and improve UX.
- Maintained key accounts such as cryptogmblr.com, kryptoszene.de, bb-verpackungen.de, e-hoid.de, strafe.com, betting.net and many more.
Owner
- Founded and operated an online CBD shop, overseeing SEO, content, marketing and e-commerce operations.
- Handled product sourcing, customer support, logistics partnerships and financial management.
Interim Head of SEO – Sat.1
- Built, implemented and updated SEO strategies for Sat1.de and affiliated brands.
- Collaborated with technical teams to resolve issues and improve web & app performance.
- Achieved 47 % YoY SEO-traffic uplift while significantly reducing page-load time.
- Produced weekly KPI reports and supervised 2 – 3 SEO writers plus an intern.
- Monitored and negotiated services delivered by external agencies.
Head of SEO
- Owned & managed 118 high-performing web projects, including staff training and QA. Led the company from a small start up to a successfull exit and merger with Catena Media within a year.
- Led a team of 3 SEOs, multiple writers and content managers; delivered record earnings monthly.
- Utilized Kibana, Screaming Frog, Dynomapper, SEMrush, Ahrefs and Slack to drive performance.
SEO Consultant
- Conducted in-depth keyword analysis for Nespresso.
- Defined and proposed a broader keyword strategy for upcoming campaigns.
Interim Head of SEO
- Set SEO strategy and performed extensive audits on billiger-mietwagen.de, Carigami.fr and Camperdays.de.
- Completed internal structure and content audits, delivering clear optimisation roadmaps.
- Defined technical requirements for app-SEO and achieved #1 ranking for “autovermietung”.
Interim Head of SEO
- Conducted comprehensive technical website audit and prioritised fixes.
- Managed project milestones, achieving 40 % keyword uplift within 4 weeks for primary targets.
Interim Head of SEO
- Resolved ~1 400 technical issues, collaborating with PMs and CTO to improve page speed.
- Outlined Firebase Dynamic Links & App-Indexing strategy for bild.de mobile app.
- Increased search visibility by 40 %, nearly doubling search traffic.
- Ran editorial SEO workshops and guided app-store marketing initiatives.
Interim Head of SEO
- Implemented on-page redirects post-relaunch for Mytoys.de, Ambellis.de and Mirapodo.de.
- Delivered ongoing on-page analysis, ensuring continuous improvement in crawlability and UX.
Head of Online Marketing
- Defined overarching online-marketing strategy covering SEO, SEA and social advertising.
- Established content-management processes and newsletter programs.
Interim Head of SEO (DACH)
- Prepared launch plan for DACH region and executed German-language SEO strategy.
- Generated visibility increases of several hundred percent across the region.
Interim Head of SEO
- Led on-page & off-page SEO strategy and agile project management for multi-brand teams.
- Integrated analytics (Jira, Confluence, eTracker) into corporate and client websites.
- Managed projects for ALDI-Nord, Volkswagen Nutzfahrzeuge, Ernst & Young, FIFA, AZ-Direct, Miele and Arvato Systems.
Enterprise Business Development
- Project-based enterprise-BD for Adobe CQ5 / Omniture / AEM, MS Office 365 and network SAN switches.
SEO
- Built, implemented and updated SEO strategies across a 100-keyword program.
- Produced weekly KPI reports and optimised tactics based on performance data.
- Achieved #1 rankings for all target keywords within timeframe.
Email Marketing Specialist / Business Development
- Led CXO-level email & dialogue-marketing campaigns across Baltic, UK and DACH regions.
- Served as Product Owner & Team Lead for up to 14 multinational staff.
SEO Specialist
- Oversaw SEO-campaign management and on-page optimisation for European initiatives.
Head of SEO
- Developed and maintained a comprehensive SEO strategy, delivering sustained organic growth.
SEO / SEA Consultant
- Handled e-commerce & SaaS projects as contract Head of SEO, managing AdWords and SEA campaigns.
- Designed and executed bespoke SEO strategies and managed paid-search programs.
Education
Associate of Arts – Cinematography
MBA – Business Administration
Architecture (Bachelor Studies)
Political Science (Bachelor Studies)
Allgemeine Fachhochschulreife – Social Sciences
- Additional qualification: Nurse Aid